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La era de los comerciales por TV, prensa impresa, radio y otros canales de “marketing-monólogo” ha quedado atrás. El principal beneficio de los nuevos canales de comunicación es la respuesta del usuario. Pero, acostumbrados a los canales anteriores, los publicistas usan los nuevos bajo el mismo esquema: predicando omnipresentemente sobre su marca, no prestando atención a la respuesta de los usuarios.
¿Qué redes sociales generan un mayor compromiso entre los seguidores: ejemplo de arriba american airlines
For a long time, we have been living in a world where we use default approaches without fully thinking about their purpose. Take WordPress as an example: it's a powerful application, but it requires MySQL as its database, and to make it fast, you often need Memcache to cache MySQL queries and reduce database load. Alongside, there's the WYSIWYG editor, which, in theory, allows users to edit HTML easily, but in practice often generates unreadable, bloated code.
Google Analytics (GA) is an exceptional analytical engine, but it lacks an inherent understanding of your business’s critical metrics. Whether your key online goals revolve around subscription purchases or phone calls, GA needs customization to reflect what’s most important to you. This guide will focus on how to categorize streams of data—such as visits, events, clicks, views, and scrolls—into meaningful groups to facilitate deeper and more effective analysis.
